research into target audience

For our project, we are making a short horror clip aimed at audiences 18 & over. The sub genre we are aiming at is a slasher-horror, a typical kind of sub genre which can represent horror as a whole. With very successful slasher-horror franchises like Scream and Halloween, an 18+ rating is essential as these films contain strong bloody violence and strong language. Even some slashers contain sadistic violence which can even disturb the most fearless mature audiences. More popular slasher-horrors contain iconic characters, such as Leatherface and Michael Myers, which attract audiences due to how famous the villians are and how they kill their victims.

Here is a table of the Top 10 most grossed films in slasher-horror;

Rank	Title (click to view)	Studio	Lifetime Gross /Theaters		Opening / Theaters		Date
1	Scream	Dim.	$103,046,663	1,994	$6,354,586	1,413	12/20/96
2	Scream 2	Dim.	$101,363,301	2,688	$32,926,342	2,663	12/12/97
3	Scream 3	Dim.	$89,143,175	3,467	$34,713,342	3,467	2/4/00
4	Freddy Vs. Jason	NL	$82,622,655	3,014	$36,428,066	3,014	8/15/03
5	The Texas Chainsaw Massacre	NL	$80,571,655	3,018	$28,094,014	3,016	10/17/03
6	I Know What You Did Last Summer	Sony	$72,586,134	2,524	$15,818,645	2,524	10/17/97
7	Friday the 13th (2009)	WB (NL)	$65,002,019	3,105	$40,570,365	3,105	2/13/09
8	Halloween (2007)	MGM/W	$58,272,029	3,475	$26,362,367	3,472	8/31/07
9	Halloween: H20	Dim.	$55,041,738	2,669	$16,187,724	2,607	8/7/98
10	My Bloody Valentine 3-D	LGF	$51,545,952	2,534	$21,241,456	2,534	1/16/09

The table shows that the Scream franchise dominates the Top 3 spots in its lifetime gross, making it the most famous slasher-horror in the sub-genres history.