Thursday 28 January 2010

research into target audience

For our project, we are making a short horror clip aimed at audiences 18 & over. The sub genre we are aiming at is a slasher-horror, a typical kind of sub genre which can represent horror as a whole. With very successful slasher-horror franchises like Scream and Halloween, an 18+ rating is essential as these films contain strong bloody violence and strong language. Even some slashers contain sadistic violence which can even disturb the most fearless mature audiences. More popular slasher-horrors contain iconic characters, such as Leatherface and Michael Myers, which attract audiences due to how famous the villians are and how they kill their victims.

Here is a table of the Top 10 most grossed films in slasher-horror;

RankTitle (click to view)StudioLifetime Gross /TheatersOpening / TheatersDate
1ScreamDim.$103,046,6631,994$6,354,5861,41312/20/96
2Scream 2Dim.$101,363,3012,688$32,926,3422,66312/12/97
3Scream 3Dim.$89,143,1753,467$34,713,3423,4672/4/00
4Freddy Vs. JasonNL$82,622,6553,014$36,428,0663,0148/15/03
5The Texas Chainsaw MassacreNL$80,571,6553,018$28,094,0143,01610/17/03
6I Know What You Did Last SummerSony$72,586,1342,524$15,818,6452,52410/17/97
7Friday the 13th (2009)WB (NL)$65,002,0193,105$40,570,3653,1052/13/09
8Halloween (2007)MGM/W$58,272,0293,475$26,362,3673,4728/31/07
9Halloween: H20Dim.$55,041,7382,669$16,187,7242,6078/7/98
10My Bloody Valentine 3-DLGF$51,545,9522,534$21,241,4562,5341/16/09

The table shows that the Scream franchise dominates the Top 3 spots in its lifetime gross, making it the most famous slasher-horror in the sub-genres history.

Research into genre

The Gothic Tradition

The term 'horror' first comes into play with Horace Walpole's 1764 novel, The Castle of Otranto, full of supernatural shocks and mysterious melodrama. Although rather a stilted tale, it started a craze, spawning many imitators in what we today call the gothic mode of writing. Better writers than Walpole, such as Ann Radcliffe (The Mysteries of Udolpho) and Matthew Gregory Lewis (The Monk) took the form to new heights of thrills and suspense. For half a century, gothic novels reigned supreme. As the Age of Enlightenment gave way to the new thinking of the early nineteenth century, Romantic poets of the stature of Coleridge (The Rime of the Ancient Mariner, Christabel) and Goethe (The Erlking) reflected the strong emotions of the movement through a glass darkly, recognising that fear and awe aren't so very different sensations. The first great horror classic (Frankenstein 1818) was written by a Romantic at the heart of the movement - Mary Shelley.

Nineteenth Century Masters

Some of the greatest mid- nineteenth century novelists (on both sides of the Atlantic) tried their hand at horror fiction, paying tribute to the dying traditions of the gothic. Emily Bronte steeped her magnus opus, Wuthering Heights in gothic situations and sensibilities while Dickens wrote a number of ghost stories (the best perhaps being The Signalman, the best known A Christmas Carol). Herman Melville incorporated many supernatural elements intoMoby Dick, as did Nathaniel Hawthorne with The Scarlet Letter and The House of the Seven Gables. As the century advanced, many writers turned to the short story or novella form to spook their readers - J S Le Fanu, Sir Arthur Conan Doyle, Wilkie Collins, Robert Louis Stevenson and of course, Edgar Allen Poe.

Edgar Allan Poe

Reviled for many years as an alcoholic hack, Poe is now gaining his rightful place in the literary canon; his terse yet suggestive prose style carries him through several volumes of startlingly original short stories and some heartbreaking poetry. He is credited with inventing the modern detective story (The Murders in the Rue Morgue -1841) and with being the first writer to explore psychoanalysis within a literary format. The funereal landscapes and grotesque characters he wove into his stories have become staple tropes of the horror genre. Reading him now, it is hard to imagine how innovative and creative his work was in the 1830s and 1840s. Sadly, he was ahead of his time, and struggled his whole life with poverty and lack of recognition. Much ink has been expended on the mysterious circumstances of his death - he was found badly beaten and raving in Baltimore, and died in hospital before recovering his faculties.

The End Of The Century

As a Viennese academic called Sigmund Freud was beginning his explorations into the recesses of the human consciousness, literature too took on a more psychological bent, with many writers trading freely in madness (building on the work of Poe), and the horror that lies beyond the boundary we call sanity. These stories deal not with events, but with the slow unraveling of minds; the reader is left to decide whether the causes are supernatural or psychological. Henry James played with the mind of a nanny in The Turn of The Screw in 1898, while Charlotte Perkins Gilman weaves a diatribe against patriarchy ('You see, he does not believe I am sick!") Into The Yellow Wallpaper (1899). And of course Bram Stoker's Dracula (1897) spiced up the psychological with the sexual, creating an anti-hero in the Count whose appeal shows no sign of diminishing over a century later. H G Wells developed the concept speculative fiction further with his science themed novels The Island of Dr Moreau, The Invisible Man, The Time Machine andWar of The Worlds, all of which utilize elements of horror as well as fantasy.

And then came the Great War, and with it horrors that not one of these literary minds could have conceived

The First Horror Movies

Silent film offered the early pioneers a wonderful medium in which to examine terror. Early horror films are surreal, dark pieces, owing their visual appearance to the expressionist painters and their narrative style to the stories played out by the Grand Guignol Theatre Company. Darkness and shadows, such important features of modern horror, were impossible to show on the film stock available at the time, so the sequences, for example in Nosferatu, where we see a vampire leaping amongst gravestones in what appears to be broad daylight, seem doubly surreal to us now. Nonetheless, these early entries to the genre established many of the codes and conventions still identifiable today. They draw upon the folklore and legends of Europe, and render monsters into physical form. Sadly, the fragility of early film stock means that many of these early attempts at horror have been lost to us, but these three classics are currently available on DVD.

The Golem (1915/1920)

There were several versions of this, dubbed 'the first monster movie'. Paul Wegener directed and starred in the screen version of the Jewish legend, set in medieval Prague. A Golem (a solidly built clay man) is fashioned to save the ghetto, but when his job is done he refuses to cease existing, and runs amok through expressionist sets, eventually to be confronted and defeated by a little girl. The legend influenced Mary Shelley during her creation of a monster a century earlier, and a decade or so later, the cinematic golem influenced Whale's and Karloff's depiction of a false creation lumbering menacingly through the streets.

The Cabinet Of Dr Caligari (1919)

Often cited as the 'granddaddy of all horror films', this is an eerie exploration of the mind of a madman, pitting an evil doctor against a hero falsely incarcerated in a lunatic asylum. Through a clever framing device the audience is never quite clear on who is mad and who is sane, and viewing the film's skewed take on reality is a disturbing experience, heightened by the jagged asymmetry of the mise en scene. Although modern viewers might find the pace slow, with long takes and little cutting between scenes, "The Cabinet..." is stylish, imaginative, and never less than haunting.

This is largely because the diegetic world is wholly artificial, a complete re-imagining of a Northern German town. The audience views the tale throught the twisted vision of the narrator, where roads, hills, houses and even trees take on a menacing new shape. This is not reality, and the stylised performances reflect that, with the players moving as symbols through the surreal landscape, their stark make up adding to the dreamlike sensation. This contrasted dramatically with the documentary style of film making prevalent in Europe at the time, and proved that film could be a poetic, stylised medium as well as a reflective one. Much has been written on the politics of The Cabinet..., representing as it does puppet humans controlled by a sadistic madman. It certainly struck a chord with German audiences of the time, suffering as they were from the economic consequences of war reparations, helpless in the face of spiralling inflation.

A 1996 reissue, complete with art deco titles, makes perfect sense of a film that has had a profound influence on subsequent horror.

Nosferatu (1922)

Nosferatu is the very first vampire movie, baldly plagiarising the Dracula story to present Count Orlok, the grotesquely made-up 'Max Schreck', curling his long fingernails round the limbs of a series of hapless victims. Described as the vampire movie that actually believes in vampires,Nosferatu gives us a far more frightening bloodsucker than any of its successors; Shreck is simply inhuman. Murnau demonstrated an early mastery over light and shadow which was to distinguish his subsequent work in Hollywood, such as Sunrise (1927), as well as sheer inventiveness with the photographic image, in the microscope sequences and the stop motion special effects. He also clashed with Bram Stoker's widow over the rights to the Dracula story, which had proved very popular as a stageplay. He changed the names of the central characters, but did not alter the story, and the subsequent legal wrangling meant that prints of the movie were destroyed, Murnau lost control of the film, and it is only recently that a version approximating to the original has become available to the viewing public.

Wednesday 27 January 2010

The history and context of horror

1890's-1920's
The firsts pictures of supernatural events firstly appear in several silent short films created by pioneers such as
Georges Méliès in the late 1890s, the most popular being his 1896 Le Manoir du diable (aka "The House of the Devil") which is sometimes credited as being the first ever horror film. Edison Studios produced the first film version of Frankenstein; thought lost for many years, film collector Alois Felix Dettlaff Sr. found a copy and had a 1993 rerelease. The early 20th century brought more major films for the horror genre including the first monster to appear in a full-length horror film, Quasimodo, the hunchback of Notre-Dame who had appeared in Victor Hugo's novel, "Notre-Dame de Paris" (published in 1831). Many of the early feature length 'horror films' were mainly created by German film makers in the 1910s and 1920s. Many of these films would significantly influence later Hollywood films. Paul Wegener's The Golem (1915) was seminal; in 1920 Robert Wiene's The Cabinet of Dr. Caligari, with its Expressionist style, would influence film-makers from Orson Welles to Tim Burton and many more for decades. This era also produced the first vampire-themed horror film, F. W. Murnau's Nosferatu (1922), an unauthorized adaptation of Bram Stoker's Dracula. Early Hollywood dramas dabbled in horror themes, including versions of The Hunchback of Notre Dame (1923) and The Monster (1925) both starring Lon Chaney, Sr., the first American horror movie star. His most famous role, however, was in The Phantom of the Opera (1925), perhaps the true predecessor of Universal's famous horror series.
1930's-1940's
In the 1930's American film companies made horror films very popular, the most famous was Universal Pictures Co. Inc. They made specific horror films we still know to this day like: Dracula and Frankenstein both were released in 1931. some of which blended science fiction films with Gothic horror, such as James Whale's The Invisible Man (1933). Tod Browning, director of Dracula, also made the extremely controversial Freaks based on Spurs by Ted Robbins. Some actors began to build entire careers in such films, most notably Boris Karloff and Bela Lugosi. The iconic make-up designs were then created by Universal Studios,Jack Pierce.

Friday 22 January 2010

Analysis of horror opening scene ' Scream'

Scream opening scene



The title Scream appears on to the scream with a loud bang noise which indicates that their could be shocks and other jumpy parts in the film. The font of the word first appears in white block writing, then the word appears again but in red which could indicate blood and death and when this appears you can hear screams which means there is going to be scary parts in the film and it also the film title ‘Scream’. It then cuts straight to a shot of a phone ringing and a young girl (Drew Barrymore) is home alone and answers the phone when, on the other end there is a deep, thick mans voice who speaks to her. He tries to trick her by asking who it is even though he phoned her in the first place she then gets worried and hangs up the phone, he then rings again soon after. When the phone rings for the second time the camera jumps to the girls face and you can she is worried and slightly frightened because she thinks it’s the man from the first phone call. After their second phone conversation the camera goes outside and shows a swing with nobody on it but it is moving as if someone has been sat on it and has just left, you do not yet know who it was but the girl has yet to step outside. The camera then goes back inside the house and follows the girl when she is making popcorn, the phone rings for the third time. He then gets onto the subject of scary movies and asks her name, he then tricks the audience by saying that he is looking at her, instantly she panics and turns the lights on outside to see if she can see anyone, she then closes and locks all doors and windows. At the end of the third phone conversation when she is about to hang up the man’s voice says in a stubborn and forceful way “Don’t hang up on me”.
This phone conversation is set late at night and you also find out that the house the girl lives in is set in a remote place out the way of the town centre which is stereotypical for a horror movie, every time the phone rings it cuts to it and the music stop, this creates suspense because you know who is ringing the girl. Also the music which plays is very thick and loud, this also creates a fear for the audience which relates to how the girl in the clip is feeling.

Thursday 21 January 2010

Initial idea

Opening sequence to a horror film, working with Kevin McCammon